3 marketing secrets America's first self-made female millionaire used 100 years ago to build a beauty-product empire can still be used by entrepreneurs today
. According to Bundles, having her name and likeness on the product fostered a personal connection with her ever-growing audience of black women.In fact,to recognize faces than names. Because of this, people are more likely to remember a brand with a human face. Going further, Walker promoted her lectures about issues affecting the black community in newspapers around the country.
Bundles said Walker's popular lectures were often held in African American churches. There, Walker would gather about 10 to 15 black women who were interested in becoming "agents," or sales representatives. Then, she taught them how to market the product.
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