Infants and toddlers need human interaction, not digital stimulation.
that the more time children spend with screens as babies, the more time they’re likely to spend with devices when they’re older.It’s tempting to conclude from the above figures that public health recommendations don’t work, or to blame parents for ignoring them. Butto screen time recommendations from the American Academy of Pediatrics offers another, more hopeful, explanation.
Clearly, accurate information about babies and screens is not getting through. But there are several ways to combat this.First, the Centers for Disease Control and Prevention and the Department of Health and Human Services should invest in a public health campaign to alert parents of infants and toddlers to the lack of educational benefits from tech and media and to the potential harm of their repeated use.
Second, government should hold companies promoting media for babies accountable for false and deceptive marketing — just as legislators are seeking to prevent social media companies from marketing unfairly to teens. Regulatory agencies can require that educational claims about apps and games for young children be supported by independent research. Fines for app and media companies’ noncompliance should be substantial enough to prevent false advertising about their products’ educational benefits.
Finally, the people most likely to interact directly with babies and their parents should be enlisted to help. Child-care providers, educators, community organizers and health professionals can support parents in efforts to avoid screens and offer them real-world strategies for stimulating and soothing infants and toddlers. Pediatricians are obvious messengers, but helping parents resist industry efforts to hook babies on screens needs to begin before birth, with obstetricians and midwives.
Babies need people, not devices. They need to be cuddled, talked to, played with and read to by the adults who love them. For evidence of this, you need look no further than the face of any weeks-old baby staring up at you, looking to make eye contact — to connect.
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