Ami Colé blush, Pattern hair mist, and more.
which discusses beauty as community and identity, and is a cultural celebration featuring a plethora of star-studded guests including LaLa Anthony and Tracee Ellis Ross. “I think educating people is my favorite and the most important part about what I do,” the Los Angeles–based beauty founder says. “After 22 years of experience in the industry, it’s been really exciting to finally have the autonomy and ability to create the brands I always wished I could.
Grieco’s beauty journey began at 8 years old when she visited her cultural home, Kenya, for the first time. “My grandmother was a coffee farmer and taught me my first beauty secret,” which included using Kenyan coffee beans, oils, and rods of sugarcane to exfoliate the skin. When she came to Los Angeles 27 years ago, she was working in the entertainment industry as an assistant at talent agency CAA, helping manage actors.
More recently, Thirteen Lune has gone from selling 13 brands to 180, and the team has opened 608 stores in JCPenney and a flagship store that opened a few months ago in L.A. Additionally, Relevant has expanded into the world of fragrance witha clean floral-based fragrance with notes of amber, green pepper, and leather. Thanks to her self-care routine — for Grieco, that includes anything from nightly face masks to laughter with loved ones — she is able to have the energy to get it all done.
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