The beauty of food — and its surprising downside of being gorgeous paid SAP
The decrease of food intended for human consumption is a growing concern worldwide due to its negative economic, environmental, social and business implications. Food loss is taking place before the apple reaches the final consumer .of the United Nations showed significant fruit and vegetables loss occurring early in the food supply chain – dominating in all three industrialized regions. Europe alone comes close to 50%.
Figure shows: part of the initial production lost or wasted at different stages of the Food Supply Chain for fruits and vegetables in different regions.In a world where one third of all food produced globally is either lost or discarded according to estimates from the UN’s FAO, France is a great role model. The country is taking the
to combat food loss through its focus set on policy and governmental action. Its quality of response to food loss. Including the ugly and misshapen fruits and vegetables.The grotesque apple. The failed lemon. The ridiculous potato. The ugly carrot. In an effort to save and sell what would have been otherwise banned, before it even got into the store, Intermarché launched the Inglorious Fruits and Vegetables. A massive global campaign soon followed to celebrate the beauty of the imperfect.
Scarred, disfigured, or odd-shaped fruits and vegetables, that do not meet EU’s shape and color standards, can be sold customers for 30% less than the normal-looking ones. Afor cheaper, helping the ones who struggle to afford the five daily portions of fruits and vegetables recommended by nutritionists. Growers get money forthat is usually thrown away.
Taking a look in how America is wasting its food: 20 billion pounds of fruits and vegetables are discarded on farms or left in the fields and plowed under.
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