'The Bear' is apparently a big ratings hit in its second season but that doesn't solve a big problem facing TV writers.
About a week after The Bear premiered its second season, Hulu dropped news about this season's initial viewership. Per this streamer, The Bear Season 2 had 70% better viewership than the first season compared to their respective first few days of release. As usual in a world where Netflix has normalized streamers keeping concrete data about TV show viewership under wraps, Hulu was very vague about just how many eyeballs were watching the show.
O’Keefe’s financial struggles are abominable in any context, but they’re especially egregious considering the corporation in charge of financing The Bear. The Bear is realized through FX Productions, a division of The Walt Disney Company. It’s no industry secret to say that Disney has lots and lots of money to burn. Despite being widely despised in his time at the top of the company, Bob Chapek still took home $24 million in 2022 as the CEO of Disney. Meanwhile, Christine McCarthy made $20.
How Modern Ratings Measurements Screw Over TV Writers TV companies and network executives are always looking to line up their own pockets before the pockets of those who actually make small-screen programming. This has unfortunately always been true, as seen by a lengthy lawsuit between the Seinfeld cast and Castle Rock Television over royalties related to Seinfeld DVD royalties.
This practice began in 2013 when Netflix started airing major original programming like House of Cards, with the streamer sending shockwaves throughout the industry by not reporting how many people were watching it. Netflix would eventually deliver its own controversial metrics for how many "hours" a program was viewed.
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