Dynamic pricing for blockbuster movie tickets probably isn't going away anytime soon, according to one Hollywood insider.
✖ Movie-goers attending a showing of The Batman paid more for their ticket than they would have for any other movie showing at AMC Theaters last week. AMC said it would begin test"dynamic pricing" for its locations beginning with the Warner Brothers blockbuster. According to one exhibition insider, it's a pricing model that won't go away anytime soon.
He added,"I don't think it does anything to raise attendance. When you raise prices, you're going to lose people. It's a sign that AMC says we're not getting those people back, but we can use the audience we have to bolster us." "Currently, our prices for The Batman are slightly higher than the prices we are charging for other movies playing in the same theaters at the same time," Aron said during AMC's earnings webcast."This is all quite novel in the United States, but actually AMC has been doing it for years in our European theaters.
Indonesia Berita Terbaru, Indonesia Berita utama
Similar News:Anda juga dapat membaca berita serupa dengan ini yang kami kumpulkan dari sumber berita lain.
The Original Batman Who Laughs Merged Batman with a Shocking VillainBefore Bruce Wayne was terrorized by his twisted counterpart, the Batman Who Laughs, he encountered an equally bizarre fusion: Batzarro! Obsessed with shooting people in alleys, Batzarro actually admires the Dark Knight and wants to join his mission.
Baca lebih lajut »
‘The Batman’ at the box office: Which Batman movie had the best opening weekend?Batman movies made more than $4.5 billion at the box office over the past 30 years. This chart shows how 'The Batman' matches up, which actor was paid the most to play the Dark Knight, how the Batmobile evolved and more.
Baca lebih lajut »
AMC charging more for 'The Batman' tickets as part of 'variable pricing' pilot programWith the highly anticipated 'The Batman' hitting the big screen, moviegoers should expect to pay a little more at AMC Theaters ticket counters.
Baca lebih lajut »
AMC charging more for 'The Batman' tickets as part of 'variable pricing' pilot programWith the highly anticipated 'The Batman' hitting the big screen, moviegoers should expect to pay a little more at AMC Theaters ticket counters.
Baca lebih lajut »
AMC charging more for 'The Batman' tickets as part of 'variable pricing' pilot programWith the highly anticipated 'The Batman' hitting the big screen, moviegoers should expect to pay a little more at AMC Theaters ticket counters.
Baca lebih lajut »
The Batman GCPD/Arkham Spinoff Show On Hold, Confirms DirectorTheBatman GCPD spinoff show has been put on hold, says Matt Reeves: '... the Gotham Police show, that one has actually been put on hold, we're not really doing that.'
Baca lebih lajut »