For director Hannah Lux Davis, a music video based on “Barbie”—starring noted fan Nicki Minaj—was the perfect project. That she made it all in two weeks is even more impressive.
teaser, little girls throw away their vintage dolls as they stand before Margot Robbie’s Barbie. In “Barbie World,” it's a bunch of Kens gawking at Nicki Minaj instead.newspaper that Nicki Minaj reads from, for example, is actually from the film. Other props lifted straight fromare the binoculars that Ice Spice is holding in the shot where she’s sitting on a car and a chess board the women play with.
Davis and her crew got to work with the VFX house Framestore, which helped her create a limitless take on Barbieland. The studio also worked on themovie, meaning a lot of the digital elements and background from the film itself were also used for the video. It helped bring her video closer in line with Gerwig’s vision, which she loves.
“It’s a very beautiful world that Greta Gerwig and her team created—just really fantastical and pink and happy,” Davis says of what she appreciates about the film’s aesthetic. “Every day is a perfect day, you know, and I just really wanted to capture the essence of just the fun of it all.” Referencing the various fantastical elements in the video—flying jet skis, pink clouds, a car driving on its own—Davis says she wanted her video to evoke the “anything goes” feeling that comes with playing with dolls. This quality ofas well as its overall look. “It’s all never really been seen before, even though it's referencing [the toys],” she says. “There was just a really fun, ‘anything is possible’ feeling to it that I wanted to make sure we captured [in the video],” Davis says.
Davis didn’t get Gerwig’s input on the video during production, but she says the director reportedly “loved it and approved it.” But Gerwig’s film wasn’t the only inspiration for the design of “Barbie World.” “[“”] was something we all watched as a point of reference,” she says, of Aqua’s music video from 1997. While Aqua isn’t featured here, Davis and her crew were eager to keep the Aqua magic in not just the remix, but also the accompanying visuals.
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