Pastry chefs, writers, and more are going beyond big-ticket galas and finding a more accessible way to raise money and awareness for causes they believe in.
those famous chocolate chip-shortbread cookies
, which sold out. In the end, they raised $10,800 for RAICES in Texas; the Young Center, an organization that helps unaccompanied immigrant children; and Make the Road New York, an immigration and working class reform organization. “I feel frustrated with the idea that bake sales are by design reactionary,” she says. “I’ve been toying with the idea of having a consistent bake sale once a month dedicated to one particular issue that’s been on the back burner or people aren’t aware of.” Keep an eye out for ongoing bake sales through her new Instagram account,Beyond the exponential growth of the bake sales, what makes it worth it to Pickowicz is the way she can feed her community in a different way.
“When you’re in a restaurant basement, it can be this myopic environment. You can’t see who you are making food for and you feel like you’re searching for that connection,” she says. “But with the bake sale, you can go out and meet so many wonderful people, some who haven’t even been to the restaurant but are interested in the cause and willing to donate $5.”: Chef Ryan Santos plans on adding a charitable component to the all-female pastry chef bake sales he’s been hosting atin Cincinnati.
Pickowicz and Evans have also received emails from pastry chefs, cooks, and others across the country, asking how to pull of a bake sale at home. Luckily for them, it’s easy: pick your cause, get your industry friends to bake things, and sell them. The low cost and come-as-you-please flow naturally invites and empowers a new generation of activists. And we’re ready to line up.
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