'Despite valorizing traits like independence, introspection, and intentionality, Soberano’s – and by extension, maya’s – celebration of the self was still made possible through corporate sponsorships.'
about Crown Artist Management , CEO Maja Salvador talks about how in her company, “We always listen to what the artists want with their careers…. We make sure to discuss everything with them…. We respect them because they’ve been part of the industry for a long time now.”a claim which caused her former management and industry stalwarts to cry foul.
Soberano also acknowledges her given name: Hope. While the vlog entry affirms her creativity , the name reclamation is a pointed reminder of Soberano’s humanity – a name as a sobering fact to counter Star Magic’s place as a self-described “star-making factory.” Affirming a craft and a name is a telling sign of the need for artists to reclaim an identity in the face of the market’s demands. While Star Magic’s orientation towards the industrial production of entertainment comes as no surprise, artists like Cruz and Soberano, and by extension, Salvador, Reid, and the cohorts they formed through their establishment of independent agencies, remind the market that this should not come at the expense of an artist’s craft, growth, and self-actualization.
There is also an important distinction to be made between the independence being demanded by Soberano, et al. and the autonomy to which they are entitled.
With this, despite Soberano’s operating within the framework of the market, where even an announcement of independence must take place through corporate-backing, it still remains to be seen how her words will ripple through the industry.
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