The World Cup will be the biggest televised event of the year, and Algorand is the organization’s “official blockchain platform” and partner. - fifa worldcup
This is a make-or-break opportunity for Algorand and, to a lesser extent, for crypto in general. That’s why we’re scanning FIFA’s press releases to gleam insights into what the two are planning. In, FIFA touted Algorand as being “founded by Turing Award-winning cryptographer Silvio Micali” and a “green blockchain technology company.”
“This partnership with FIFA, the most globally recognised and distinguished organization in sports, will showcase the potential that the Algorand blockchain has to transform the way we all experience the world’s game.” Not only that, the final between France and Croatia on July 15 attracted a combined global audience of 1.12 billion. And each of the 64 games averaged a live audience of 191 million people. This year could be even bigger. There’s nothing like the World Cup, and Algorand will be right there on the field. Giving its all.Did Algorand and FIFA feel that the NFT label has negative connotations? They went out of their way to distance themselves from themcontraption.
The digital collectives are NFT-like, though. FIFA promises that “fans will now have the chance to own a piece of the game’s past to fuel its future.” They define each piece as a “keepsake with unique ownership authenticated by the blockchain.” And, later on, they confirm that “a verified digital collectible can be purchased, sold, and traded on a marketplace.” They come in three languages - English, French, and Spanish - “with several additional languages to follow.
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