When it comes to evaluating the financial performance of top movies, it isn’t about what a film grosses at the box office. The true tale is told when production budgets, P&A, talent participati…
cartoons into live-action features in the 1990s, the artist’s estate yearned for a film that leaned into the classic cartoon’s roots in animation. Producers Gail Berman and Andrew Mittman took it to MGM, which lined up top voice talent who were fans of the subject matter.
voiced Morticia, Oscar Isaac voiced her husband Gomez, and Chloe Grace Moretz provided the voice for dark daughter Wednesday. The film was ideally timed for Halloween season, opening October 11 and playing through the ghoulish holiday. A $150 million global licensing and promotional partner campaign with brands including Hershey’s chocolate and IHOP helped the film open to a solid $35M over the four-day Columbus Day holiday.
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