By one of America's greatest designers.
Burch is a McCardellite through and through. After first coming across the designer’s work in her art history studies at the University of Pennsylvania, she found herself thinking about her again when her husband, Pierre-Yves Roussel, took over as CEO in 2019. “I gave up that title and role, and was able to actually have some time to think about design,” she explains. “I wanted to try to make it a little more personal to me.
McCardell was one of the first figures who came to mind. For her Spring 2022 collection, she created a handful of gingham and plaid dresses made in homage to McCardell, with a fitted waist and pleated skirt in a breezy silk.
Women today are busy, “as they were back in the forties and fifties, in a different way,” she continues. “But they don’t want to focus on just the way they look all the time. They want go out and they want to feel really chic and put together. That’s not a natural [gift] for some people. I think that to be able to solve those problems and offer people a collection where they can make it their own and mix and match it is something that I've always been interested in.
That idea of clothing as a service for women feels novel even today, when it often feels like your only two options are Shein stan or fashion victim. As Burch put it, “It’s easy to forget how radical Claire was.”, working across print and digital platforms. Previously, she was. She has written for publications including
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