Meet the 5 Emirates designers creating a modern fashion scene to watch:
, one probably thinks huge cut-and-paste luxury operations, all-day spending sprees, and perhaps a lot of kaftans. I recently spent a few days in Dubai during the Ramadan period and was shown a side of UAE fashion that goes beyond Gucci and the hijabs and abayas. Alison Tay, editor in chief ofMiddle East, reminded me that dressing modestly here is more culture than religion.
“Again, stereotypes doesn’t mean it doesn’t exist but that is not every woman here. There is an evolution in the way this woman is consuming fashion. There is also a young customer who is interested in street wear so there really isn’t any one customer with a specific aesthetic. Even within the different regions the way women dress is very different. For example, Jeddah is very L.A., more bohemian, and Riad is very New York.” The luxury market in the UAE is expected to reach $14.
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