The 2022 WWD Beauty CEO Summit: Beauty’s Big Reframe

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The 2022 WWD Beauty CEO Summit: Beauty’s Big Reframe
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One theme rang clear at the WWD Beauty CEO Summit: The future of beauty is bright — and unlike anything we've seen before.

Add on top of that, the dawning of a new digital age and the emergence of the metaverse, and what comes through is an industry at a crossroads. As Meta’s Karin Tracy said, “Every 10 to 15 years, there is a major technological advancement that changes the game. This is one of those moments.”It was a moment not lost on the 35 speakers. While many different themes emerged during the Summit, there was also a common thread: These are leaders who don’t react to change — they create it.

Here, the top 10 takeaways from the 2022 WWD Beauty CEO Summit, with in-depth coverage on the pages that follow. Beauty isn’t about physical appearance any longer. Consumers today are looking to connect through the power of purpose and a feeling of self-fulfillment, celebrating their individuality while opening their arms to a community that is inclusive, rather than exclusive. In the words of superstar entrepreneur Pharrell Williams, “Beauty is a spiritual thing.

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