Why CEO David Baszucki is ready for Roblox to grow up — on this week’s DecoderPod
I think they were playing DOORS and Murder Mystery. He knew the names of these experiences, and it was an early touch point for me of that type of behavior we want to see.has been around for a long time. So how much of it is users aging up, which happens naturally on these social platforms, versus older, new ages?for 12 years now, and a lot of our creators have been on the platform for 15 years, which is really, really cool.
I think it’s astonished me, too. I mean, you see just things that you’re like, “Wow, it costs that much to have this virtual item in Robux.” We’re very bullish on a new ad unit that I would call a portal ad unit where if I’m a developer and I put a blank portal somewhere in my place, it’s dynamically served. The advertisers can choose which developers they want to be with, and I participate as a developer in those earnings. I think the potential here is amazing, massive, because, in 3D, just like when we’re in a shopping center, we go into a store like, “We’re fans. Let’s hang out. Let’s check it out.
It’s so interesting. I think we have an amazing discovery team that is focused on organic discovery and doing it as 100 percent objectively and fairly as possible. We don’t want to be putting our finger on the scale here. I think we have some big innovations on discovery, on organic versus paid, that we’ve been talking about, but I do think our long-term vision is 100 percent fair, 100 percent objective, and an appropriate balance of organic and paid discovery.
I like that you asked the question about cash management because that’s how we run the business. Cash is really king. We’re in this interesting position right now where, yes, we show a loss on gap accounting. It’s interesting that we show that loss because, just like in the physical world, in the digital world, we defer a lot of revenue. When someone onbuys a shirt, we don’t book it as revenue. We book it over 29 months. On a cash basis, we generate a lot of cash.
How do you spend your time in terms of where you want to spend it? I think every CEO has a passion. You have product CEOs vs. strategy or more financial-minded ones. Where do you want to be spending most of your time? Before this meeting, I just spent the daily 30 minutes with our executive team going through all of the people I’m talking with on a recruiting basis, but that recruiting time has become a lot more fun because it’s so educational and mind-blowing. I get to go hang out with amazing people, and I learn a lot in recruiting time. So arguably, half or three-quarters of what I know about AI is through using recruiting with some of the world’s best people to learn from them.
I think it’s safe to say that in many areas, we lead with company values and vision ahead of legal restraint, and I think we self-correct well before legislation in many ways. Our voice rollout: we’re being very, very thoughtful on that. Our 17 and up, as you noticed: full-on photo ID verification, which is beyond probably most apps out there. But we believe, I think, typically by doing this hard stuff that we do create this opportunity for this billion-user platform that we’re optimistic about.
The journey is pretty interesting. Imagine four of us in a small office in Menlo Park being live for about a month and peak times, maybe 50 people on the platform and the temptation, more engineering, more engineering. There’s so much more stuff we can build. And then my partner Eric saying, “We have to build a moderation system.” And so it was actually a real values moment for us to say, “Okay, yeah, this is what we’re going to work on a month in as we’re growing.
We started rolling out more creation-type AI, so both material generation and code generation, but there’s so much opportunity here. I mean, we can imagine what it could be someday. There’s thatThe narrative storyteller role.Absolutely.
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