Grocery-store whisperer Katie Workman reveals which items are as good as—if not better—than name brand.
, 25 percent of their total sales come from private-label items. That’s a total of $39 billion dollars in 2018, Costco reports in their annual report. And the Costco consumer is a savvy buyer, so we know that means that there is quality in them there hills. No longer something to buy when you feel like saving a few bucks, Kirkland products are well known for their quality and value, and many shoppers are picking Costco products out of preference, not just out of frugality.
Many of these Kirkland goods are made by the very same manufacturers that make the name-brand items that have risen to the tops of their arenas. This means that the excellence you might expect from some brands is very much present in the Kirkland version. Sometimes the manufacturer is easy to discern, sometimes it’s a little more don’t-ask-don’t-tell, but suffice it to say that when you choose Kirkland, you’re often still getting a top-of-the-line item, just not paying extra for the brand name.
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