Hoka is the king of cushion, and these 10 shoes show what a plush ride can do for any run.
They started by making prototypes themselves and eventually worked with a chemist at a Chinese shoe company to develop an entirely new kind of EVA foam that was soft and surprisingly lightweight—characteristics that are now hallmarks of Hoka kicks. Early releases like the Mafate , Bondi, and Stinson ATR proved that the Hoka design philosophy had merit. For runners, these shoes provided
and boost momentum but weren’t so heavy that those wearing them felt weighed down. The shoes caught on, and Hoka has expanded rapidly ever since.Mermoud and Diard developed their shoes around a few basic principles: adding more cushioning, using light materials, and creating a wide rocker midsole to help preserve momentum and create a smoother ride. The shoes were initially marketed to trail runners, but the brand now makes road shoes and even track spikes.
The Carbon X uses Hoka’s ProFly foam, a dual-density material that’s soft at the heel and firm through the forefoot., proves that boundary-pushing spirit hasn’t been lost. With its massive heel, this shoe is designed specifically for sprinting down steep hills—the extra foam soaks up bumps and the broad sole provides exceptional stability. It’s a niche product with an eye-popping price tag, but it earns high marks for originality, at least.
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