The blanket-like layer is absolutely everywhere.
—and it's gained closet share without a plant in celebrity street style. Over on TikTok, where the scarf has had a second-billed costarring slot in dozens of styling videos, the hashtag "Acne Studios scarf" has 8.5 million views; one for just the brand has 201.3 million. On Google Trends, U.S. searches for "Acne Studios scarf" peaked during the week of November 20 of this year, with a volume several times the size of previous years.
A lot of pieces catch my attention when they pop up in my TikTok feed, but this Acne Studios scarf is different. Our first introduction was, refreshingly, analog. I first saw it wound around necks and slung over coats throughout fashion month in February; then it returned for a few appearances in September. The offline sightings have occurred mostly over the past month.
After a second consecutive weekend of observing people darting in and out of Soho boutiques with an Acne Studios plaid scarf draped over their puffers jackets, I had to know what made this scarf
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