Thanksgiving Day's online sales are set to reach $4.4 billion, up 20.2% year-over-year, according to Adobe Analytics.
Online shopping is becoming a Thanksgiving tradition. Thanksgiving Day's online sales are set to reach $4.4 billion this year, up 20.2% over 2018, according to Adobe Analytics. Nearly half of online sales as of 5 p.m. ET on Thursday were placed via smartphone, despite Facebook and Instagram outages. Black Friday, which is traditionally the biggest shopping day of the holiday season, is also increasingly under threat by online deals on Cyber Monday.
Online shopping is becoming a Thanksgiving tradition. Thanksgiving Day's online sales are set to reach $4.4 billion this year, up 20.2% over 2018, according to Adobe Analytics. Nearly half of online sales as of 5 p.m. ET on Thursday were placed via smartphone, despite Facebook and Instagram outages. Black Friday, which is traditionally the biggest shopping day of the holiday season, is also increasingly under threat by online deals on Cyber Monday.
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