Tex-Mex restaurant Casa Rosa, which dates back to 1981 in Dallas, will be closing its doors on May 5, 2024. Owner Gilbert Cuellar Jr. decided to close the restaurant due to high rent costs and lower-than-expected sales in 2023.
Tex-Mex restaurant Casa Rosa dates back to 1981 in Dallas . After a 2-year reboot from 2022 to 2022, owner Gilbert Cuellar Jr. will close the restaurant on Lemmon Avenue on May 5, 2024.
The restaurant opened in 1981 at Lovers Lane and Inwood Road, a project from Gilbert Cuellar Jr., whose family founded El Chico. Casa Rosa closed in the mid-2000s, just a memory for some 20 years, until Cuellar announced he’d bring back the pink-hued restaurant in 2022., a few days before Cinco de Mayo in 2022. It sold fajitas and margaritas there for almost exactly two years. Cuellar has chosen Cinco de Mayo in 2024 as Casa Rosa’s last day open.
Here's a glimpse at Casa Rosa, circa 1994, when it was open at Inwood Village in Dallas. The restaurant closed in the 2000s and reopened 2 miles away from 2022 to 2024.He said rent costs and lower-than-expected sales in 2023 hurt the restaurant.“It’s encouraging, and it shows that people like what they see. It just wasn’t enough time to make it stick.”So far, Cuellar doesn’t have immediate plans to relocate Casa Rosa. But, it could happen.
Casa Rosa was named after the Spanish-style pink home Cuellar’s father built in Dallas decades ago. The new restaurant resembled the old one, for nostalgia’s sake, and both had pink walls.He enjoyed being one of the early restaurants to sell fajitas in North Texas, and he said Casa Rosa’s fajita platters have changed very little over the years. “It’s nice to know something has that kind of ability to survive,” he said.
Tex-Mex Casa Rosa Restaurant Closure Dallas Gilbert Cuellar Jr.
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