Tesla Tops Ford For US Brand Loyalty For First Time via insideevs.com
has seen a drop in consumer loyalty for three straight years now, at least according to the study. However, it was still able to snag the award for loyalty to an automotive manufacturer, and it did so for the eighth consecutive year. Loyalty has dropped over the years due in part to the impact of the COVID-19 pandemic and related supply chain constraints.Ford has won an award in the US Automotive Loyalty Awards every year for the last decade.
As you can see from the image above, Tesla also won for"Ethnic Market Loyalty to Make" and"Most Improved Make Loyalty." In addition, the EV maker secured repeat wins for for"Highest Conquest Percentage" and"Alternative Powertrain Loyalty to Make." S&P Global Mobility product manager"Ethnic buyers have increased their market share in the industry every year for the last decade, making them an important audience in building loyalty success for the foreseeable future."
Some 40% of vehicle registrations in 2022 were from ethnic customers. Tesla's consumer base for 2022 was well above that percentage, with an impressive 52% of its customers being considered ethnic.
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