Tesla Inc's sudden decision to shutter the bulk of its stores around the wo...
SAN FRANCISCO - Tesla Inc’s sudden decision to shutter the bulk of its stores around the world raises a red flag over the future of its solar branch, a declining business it paid $2.6 billion for in a controversial 2016 deal.
“It doesn’t feel thoughtfully done, it’s rushed. Basically it will hurt them from a brand and marketing point of view,” Gillett said. “The majority of our residential solar and Powerwall orders are already placed outside our retail stores, including online or via referral, and we believe this shift to online sales, paired with a dedicated energy adviser from our support team, will result in the best, most seamless customer experience in the industry,” a Tesla spokesman told Reuters.
Installations of the solar roof tiles unveiled by Musk in 2016 are at a “slow pace,” Tesla said in its 2018 annual report, due to design changes. Progress at Tesla’s solar factory in Buffalo, New York, where the tiles are to be manufactured, meanwhile, has been stalled by assembly-line problems.
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