Tesla is feeling pressure to produce more vehicles – leading the firm to stretch the limits of its manufacturing practices:
87,048 vehicles and delivered 95,200 more, setting a company record for the number of vehicles produced and delivered in a quarter. However, the pressure to hit these high numbers reportedly caused workers to cut corners, affecting the quality of Tesla's vehicles.
Tesla has already experienced issues delivering vehicles to Europe, which — when coupled with the emergence of local competition — could hurt adoption. Initially, when Tesla began European deliveries, it received bad press overAt the same time, more local automakers are developing and producing EVs that can rival that of Tesla's offerings. Well-established European brands such as BMW, Volkswagen, and Porsche are planning to release a plethora of EVs in the coming years.
These automakers, though new to EVs, have established strong reputations, trust, and extensive networks around Europe over their almost 100-year histories — for comparison Tesla was in 2003 and launched its first car, the Roadster, in 2008. Leaning on this history at a time when Tesla continues to stumble could be enough to shut the US automaker out of capturing any significant market share.Sign up for the Transportation & Logistics Briefing to get it delivered to your inbox 4x a week. >>pass to Business Insider Intelligence and gain immediate access to the Transportation & Logistics Briefing, plus more than 250 other expertly researched reports.
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