Tesla Investors And Customers Think Elon Musk's Twitter Antics Are Hurting The Car Brand | Carscoops carscoops
Automotive News. “When I see people commenting that they are no longer considering a Tesla car or are embarrassed to drive it, I think that’s reaching the point of significant equity damage for the brand. When we run our study for 2023, we’re going to see that represented.”leans into anecdotal individual experiences. To put it lightly, they’re not great and they lend credence to the idea that Tesla customers are losing their connection to the brand.
Multiple Tesla customers are quoted in the piece. “It’s almost like he’s abandoned us in favor of his new mission,” one who had recently dumped their Tesla shares said. “It’s been so unnecessary,” another is quoted as saying “You’ve got a great car company — just stop it.” Going back to the perspective of MBLM, “The space between Tesla and its competitors has shrunk,” Natarelli said. “The last thing you need is [Musk] making it harder.” And there’s no doubt that even if Tesla had a CEO that perfectly aligns with the vast majority of its target audience, the war overTesla is still in a very dominant position for a variety of factors and it’ll likely stay that way for a while as other rivals try to ramp up production.
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