Tesla has announced aggressive price cuts in China and Germany, shortly after reducing prices in the United States, as the world’s largest maker of electric vehicles (EV) faces declining sales and growing competition in major markets.
Tesla has announced aggressive price cuts in China and Germany, shortly after reducing prices in the United States, as the world’s largest maker of electric vehicles faces declining sales and growing competition in major markets. On Sunday, the EV giant slashed the starting prices of four models sold in mainland China, its largest overseas market, by 14,000 yuan . The Model Y, the company’s bestselling car in the country, now starts at its lowest -ever price of 249,900 yuan .
China gets tougher In China, the largest EV market in the world, Tesla’s price cuts are expected to exacerbate an existing price war in a highly competitive sector. On Monday, Chinese EV maker Li Auto , led by billionaire entrepreneur Li Xiang, responded by announcing it was cutting the prices of all four of its models with immediate effect. Its Li Mega, which it says is the world’s largest passenger EV, now sells for 30,000 yuan cheaper.
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