This week's tech news also reveals the top cities for IT professionals.
Share this article on TalkInc., its success hinges on innovation — which is clearly top of mind of the legacy retailer’s leadership. On a call with analysts last week following its earnings results, Tony Spring, chief executive officer and chairman, made it clear the department store is committed to its customers and to navigating a
Spring said digital is an important part of Macy’s Bold New Chapter strategy. “It serves as both a gateway to the Macy’s brand and is a source of commerce and omni engagement,” he said. “Under new leadership, the team is making progress on optimizing the customer journey, including addressing places of greatest friction and enhancing and expanding the shopping experience across platforms.
Eric Sheinkop, cofounder and CEO of The Desire Company, said this round of funding and launch of Retail RMEDI 360 “mark a new standard for retail media. Brands and retailers are seeking to integrate trusted product information directly into the shopper journey. Our platform transforms how shoppers access product education at the point of decision.”
Cofounded by entertainment marketing veteran Eric Sheinkop and Coca-Cola veteran Judith Levey Sheinkop, The Desire Company says it stands out by prioritizing credible industry experts over social media influencers.
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