This week's column looks at new research about returns and the challenges of product discovery.
returns survey from Blue Yonder. The supply chain management solutions provider found that of the 1,000-plus consumers polled who said they were aware of stricter return policies, “69 percent state that tighter return policies are deterring them from making purchases, which is up significantly from the 59 percent in 2023.”
John Halley, president of Paramount Advertising, said MTV “is home to some of the biggest moments in music and pop culture and has been at the forefront of innovation, pushing boundaries to connect in new and exciting ways. Shopsense is creating a truly immersive and interactive experience that seamlessly blends entertainment and commerce.
Other struggles include not knowing who is shopping despite prior visits and engagement. The report found that 44 percent of respondents “say that when they shop with their favorite retailer online, the site treats them like a total stranger — with generic recommendations and a total lack of personalization across the buyer journey.” There’s also little joy in shopping, the report noted.
“Good product discovery experiences literally pay off,” said Nate Roy, strategic director of e-commerce innovation, Constructor. “The bar for a good digital experience continues to rise, and successful retailers work to meet and exceed shopper expectations. Asand cost barriers drop, it’s even easier for retailers to make incremental changes that measurably improve both the shopper experience and business results.
The company said FlexPLM will also play a key role in managing the development and collections for Antigua’s sports licensed division, which is vast and includes a diverse portfolio of licenses such as the “NFL, MLB, NBA, NHL, MLS, NWSL, U.S. Soccer, top international soccer teams, MiLB, WNBA, NBA G-League, PBR Teams, NASCAR, and over 400 colleges and universities,” PTC said in a statement.
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