Salesforce founder Marc Benioff wants to break up Facebook
as an example of tech companies that sacrifice the trust of their employees and users at the altar of growth.
But to hear him tell it, Benioff is still a stranger in the buttoned-down nation’s capital, with no political aspirations beyond trying to make the world a more equitable place. He says he’s more at home in Hawaii, where he has an estate. Or in his native San Francisco, where his 61-story Salesforce Tower looms over the city’s horizon, the second-tallest building west of the Mississippi.
He adds, “I view myself very much just as an American” — one committed to using whatever platform he can to imprint the social-justice values that have, for two decades, powered Salesforce to enormous success.What drives Benioff? To hear him tell it, as a young, disillusioned Oracle executive on an obligatory trip to an Indian ashram, he came to see that success in the business world was worthwhile only if married to improving the world, and he’s since dedicated his enormous fortune — some $6.
The short version of Benioff’s modern values: People should have a place to live, a good education in a safe school, good health care and a clean environment, and not face discrimination for their sexual orientation or gender. And one way to get there, he argues, is for corporations to do right by not just their shareholders but their customers, their employees and the whole planet.
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