Restaurant, bar and hotel operators in Silicon Valley hope Taylor Swift's Eras Tour proves to be a game changer for the local economy in a cruel summer for tech layoffs.
SAN JOSE -- San Jose's Santana Row was just one of the shopping and dining destinations in the South Bay feeling the effects of Taylor Swift coming to town.
"We just made a lot of bracelets and got cute outfits," said Jennifer's daughter Taylor Fresh, who made 78 bracelets in preparation with her sisters. "We just came out here for some shopping and some dinner and we'll go back and relax and spend the day tomorrow getting ready," Fresh said at Santana Row. "It's great! I love it down here. This is a really fun area too. We've never been down here," Jennifer said. Tony and Alba's Pizza and Pasta has felt the Taylor effect all week. Owner Al Vallorz even reserved two tables for Taylor Swift herself.He welcomes the pre-show rush in the early afternoon.
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