Movie theaters turned into concert venues this weekend as Swifties brought their dance moves and friendship bracelets to multiplexes across the country.
The unparalleled enthusiasm helped propel "Taylor Swift: The Eras Tour" to a massive, first place debut between $95 million and $97 million in North America, AMC Theatres said Sunday.
Swift, who produced the film, went around the Hollywood studio system to distribute the film, making a deal directly with AMC, the largest exhibition company in the United States. With her 274 million Instagram followers, Swift hardly needed a traditional marketing campaign to get the word out.A course that mixes Taylor Swift and psychology will be taught in the fall at Arizona State University.
"Her spectacular performance delighted fans, who dressed up and danced through the film," Frank said. "With tremendous recommendations and fans buying tickets to see this concert film several times, we anticipate ‘Taylor Swift: The Eras Tour’ concert film playing to big audiences for weeks to come." TOPSHOT - US singer Taylor Swift arrives for the"Taylor Swift: The Eras Tour" concert movie world premiere at AMC The Grove in Los Angeles, California on October 11, 2023.
O’Leary said that a survey of 6,000 people by his organization and The Cinema Foundation found that 72% want to see more concert films on the big screen.
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