Taylor Swift’s music was removed from TikTok when negotiations between Universal Music Group and the tech company broke down in January. A week before her next album, Swift’s music is back on the app.
Taylor Swift’s catalog of music has returned to TikTok, just a few months after it was purged alongside other popular artists represented by Universal Music Group . In January, UMG and TikTok’s licensing deal expired, and the companies took turns blaming each other for why fans would no longer be able to use UMG artists’ music on the app.
Viral dances took on the quality of energetic mimes. Narration over songs disappeared. Even artists themselves have had to make do with fan-uploaded audio clips that are sped up to 2x in order to promote their work on TikTok. And who can blame them? In recent years, TikTok has emerged as perhaps the most influential music discovery platform, catapulting indie artists to stardom and further elevating even the most famous musicians in the world.
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