Pop music is changing rapidly, but thanks to savvy marketing and corporate-sponsored omnipresence, Taylor Swift is still capable of an old-school album push. Here's why 'Lover' is a guaranteed success
This trajectory is not unique to Eilish. The rapper A Boogie wit da Hoodie had the fifth biggest album of the year at the end of June.came out before Christmas; it took the lead single “Look Back at It” almost six months to hit Number One at radio, and the rapper still hasn’t been invited on to any of the three biggest late-night TV shows.
; a simultaneous promotion with SiriusXM Hits 1, which reaches around the whole country; another Amazon deal where an image of Swift appears on packaging for whatever you happened to order; and a longstanding deal with Target, which promises to carry four — four! Even Target’s press releaseTaken together, that means only a few hermits won’t run into Lover somehow.
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