Could the American pop star have been to FTX what Matt Damon was to Crypto .com, if the $100M deal had come together?
Pop star Taylor Swift reportedly could have been one of the faces of failed crypto exchange FTX had talks over a $100-million deal not ended prematurely.in the late stages of negotiating a sponsorship deal with Swift months before its liquidity crisis and bankruptcy. Talks over paying Swift $100 million to be one of the celebrity faces of the exchange reportedly fell apart on FTX’s end, due to concerns the deal did not offer much of a return.
“No one really liked the deal,” reportedly had one unnamed individual familiar with the negotiations. “It was too expensive from the beginning.” Other concerns from FTX staff reportedly included that Swift — one of the most well-known names in entertainment — would not reach the exchange’s target demographic for retail crypto investors. The singer reportedly never had the opportunity to seriously consider the deal before talks fell apart.
Prior to its bankruptcy in November, celebrities in sports and entertainment including tennis star Naomi Osaka, NFL quarterback Tom Brady, and NBA point guard Stephen Curry had promoted FTX through TV spots, social media ads, and more. Comedian Larry David also starred in an ad thatAccording to a November Bloomberg report, the Texas State Securities Board was
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