The 2024 Super Bowl became a crossover event between beauty and sports with the help of Taylor Swift and brands like E.l.f. Beauty, NYX, and CeraVe.
I’m not a big sports fan, but the excitement over this year’s Super Bowl was palpable in a way I’d never felt before. You could practicallythe Internet chittering in the hours leading up to kickoff, but not all the online chatter was about the sports or musical performances — for the first time, there was tons of anticipation around the game as a major celebrity and beauty event.
And from the moment Taylor Swift entered Allegiant Stadium in Las Vegas wearing her signature red lipstick , the promise was fulfilled. Later, when I spotted a grainy photo of Hailey and Justin Bieber in the stands, embarrassingly, I got excited again. Not because they were in attendance, but because this was where Hailey chose to debut her new dark brown hair color. She, too, was giving the beauty lovers something.
But perhaps the most notable beauty-fan service of the night was in the ads. Instead of commercials only selling beer, cars, and junk food, we saw, but airtime is famously expensive .
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