Instead of featuring social media influencers, the new Tatras campaign spotlights established and up-and-coming fashion personalities.
Instead of adding up the social media reach of potential models for its fall campaign and hiring accordingly, Tatras cast a team culled from the established and the latest and greatest.
Richards has her own lineage as the daughter of Keith Richards and Anita Pallenberg. With the campaign shoot finished, Richards was enjoying some sun and fun in Greece earlier this week with Talita von Furstenberg and Princess Olympia of Greece. The 18-year-old Altice hails from Atlanta, and has hit the runways for Hermès, Balmain and Virgil Abloh’s Off-White.
With six stand-alone boutiques in Japan, a flagship on Via della Spiga in Milan and distribution in 350 boutiques globally, the campaign aims to introduce Tatras to a wider spectrum. The new campaign will be seen in various Japanese and Italian fashion magazines over the next few weeks, and there will be an outdoor billboard in Milan.
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