Tata Neu is the country’s latest do-everything app. When users signed up, their personal information was already there.
Ranendra Ojha, a marketing professional in the eastern Indian city of Kolkata was looking forward to installing and using the new super app, Tata Neu. Super apps are umbrella mobile applications under which companies offer a bunch of services. But as soon as Ojha installed and signed up for Tata Neu on his phone number, he was appalled to see that this newly launched app already had three of his old addresses along with his full name—details he never shared with the app.
Another user based in the southern Indian city of Bangalore was equally shocked when he saw multiple addresses and his date of birth already preloaded on Tata Neu when he signed up for it using his phone number and a one-time password. What he found more perplexing was that his wife’s Tata Neu also had her old office address, which he says they never used for any purpose.
“All super apps already do this [data sharing] but the difference for Tata Neu is the fact that they have acquired companies and then connected all of this data together,” says Pahwa, founder of digital media portal. “There is a different threshold of accountability for them, because customers who were using an app or service before acquisition naturally didn’t expect that the data would be linked to data from multiple different apps when an acquisition takes place.
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