Target Taps Gabriella Karefa-Johnson as Next Style Partner of Future Collective Brand

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Target Taps Gabriella Karefa-Johnson as Next Style Partner of Future Collective Brand
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Target has named Gabriella Karefa-Johnson as the latest creative director for the second installment of its “Future Collective” brand.

was the inaugural creative director. But the big-box retailer said it will continue to use a new style or cultural partner each quarter to help codesign the collection as Target continues to grow its larger fashion assortment. Future Collective with Gabriella Karefa-Johnson consists of roughly 100 pieces — with items such as outerwear, matching sets, animal-print tops, denim, hot pink dresses and more — across three seasonal refreshes.

The collection ranges in sizes from 2XL to 4XL and double zero to size 30. The firm said most pieces are under $35. The collection will be available online and in select Target stores.

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