Target’s Sales Rise on Efforts to Improve Stores, Boost E-Commerce

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Target’s Sales Rise on Efforts to Improve Stores, Boost E-Commerce
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Target shifted its focus to online growth, offering more options to receive web orders at home or in stores

Target Corp. said same-store sales in 2018 rose at the fastest rate in more than a decade, boosted by efforts to improve its stores and e-commerce capabilities.

Full-year comparable sales rose 5%, Target’s strongest showing since 2005, the company said. For the quarter ended Feb. 2, comparable sales at the company increased 5.3%, buoyed by holiday spending and stronger traffic at retail stores. A consensus estimate by FactSet projected comparable sales growth of 5% for the quarter.

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