Target’s Newest Haircare Brand Is Totally Waste-Free

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Target’s Newest Haircare Brand Is Totally Waste-Free
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Just another reason to pay a visit to Target.

Even if you recycle religiously, do your best to stay away from single-use plastic and always take a tote bag to the grocery store, it’s pretty hard to live super environmentally cautious. Sure, you say no to a water bottle but what about your shampoo bottle? Ethique is a new line at Target that’s trying to help a bit with that choice. The zero-waste beauty and lifestyle brand just hit stores after being available on Amazon.

We haven’t gotten a chance to try the products yet but Ethique has some great reviews on Amazon so far. Fans say each conditioner doesn’t weigh your hair down and the shampoo works into a nice lather like any regular shampoo does. The face products are said to even “feel wonderful and moisturizes skin.” That’s a big claim for a tiny cleansing bar. Below, some of the products that just hit select Target stores so you can try them out yourself.

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