Target is struggling to control its own narrative as it deals with the fallout over its Pride display decisions, consumer researchers tell Fox News Digital.
to move some of its LGBT pride apparel in some of its locations made national headlines, and it may have lost control of its own narrative in the process, a top consumer researcher says.
"They earned a lot of resonance with this community from allies… But they probably did lose control of the narrative a little bit, because what ended up happening was the press is all about ‘Target pulls the merchandise,’ as opposed to Target employees are being threatened by, in fact, a very, very small group of people who represent a very small minority of anti-LGBT sentiment," he told Fox News Digital.
"They have seemingly lost control of the narrative," she said."They may be doing the right thing to protect who they have on the floor… That's important to protect people and assets. But the way the conversation is happening right now is definitely not in their favor."They stipulated that it's still in the early days of the story and it's too soon to tell whether Target has done any significant damage to its relationship with the LGBT community.
"It's a very dangerous precedent to set, that if people just get riled up enough about the products that you're selling, you can completely distance yourself from the LGBT community, when and if it's convenient," Erik Carnell told the outlet.and moved some of its pride paraphernalia to avoid what one insider called a"Bud Light" situation, some progressive and LGBT groups were angry.
"It is beyond disappointing that Target is caving to violent political extremists and betraying its commitment to the LGBTQ+ community by removing and relocating items in its Pride Collection from some of its stores," Johns said in a statement sent to Fox News Digital last week.
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