Target confirmed what no one wanted to be true: The retail consumer is in trouble. Even consumers with higher incomes are pulling back in reaction to inflation.
To say that Target earnings were a disappointment is an understatement—they were weak enough to affect other retailers that haven’t even reported results yet. That’s because they confirmed investors’ biggest fears about the consumer.
Of course, it isn’t fair to blame Target alone, as it is hardly the only retailer that had a poor fiscal first quarter. Just yesterday Walmart , the world’s largest retailer, tumbled after its downbeat results. Those came after a whole host of lackluster reports from e-commerce companies, from behemoth Amazon.com to Etsy .
more on retail Retail sales data show that consumers are still spending—but in one sense they have to, since inflation has forced them to spend more just to buy the same goods and services they did a year ago. In addition, spending on experiences over shopping has been a priority for many Americans, after Covid-19 put so many of those activities on hold.
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