The retail giant has partnered with a brand that previously was not sold in stores.
Target has become a sort of mini-mall. Its stores no longer just host the traditional array of department store merchandise. Instead, the chain has multiple store-within-a-store concepts and features a number of big-name partnerships.can grab a drink or a snack from a full-service Starbucks location. The chain also offers Ulta Beauty shops, Walt Disney sections, mini-stores from Apple, and Levi's, as well as a section of the retail giant devoted to Chip and Joanna Gaines' Magnolia brand.
Now, Target is adding another brand to its mix. The chain has added an internet-famous direct-to-consumer brand to 650 of its brick-and-mortar locations and its website.Our Place became a well-known cookware brand through its famous"Always Pan," a pan designed to be used in multiple ways that allow owners to replace multiple kitchen items. That product has been heavily advertised and has a large social media following.
"Sure, we make things for your kitchen, but we’re not a kitchenware brand. Everything we do is rooted in bringing people together. It just so happens one of the best and most authentic ways to do that is over a home-cooked meal," the company posted.to bring some of its products to the online giant. The Target deal, however, brings the company to a mass market retailer.
In addition to its pans, Our Place also sells a line of appliances. The Dream Cooker, for example, is sort of a cross between a rice cooker, a pressure cooker, and a Crock-Pot.
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