'We're all looking for the joy in fashion. We realized that there's a sense of humor about fashion, so we decided to translate that into five fashion films.'
Author:Ana ColónUpdated:Feb 6, 2020Original:Feb 6, 2020Fashion week can feel stuffy, serious. It can make people feel some type of way. At times, it can get ridiculous. And season after season, we ask ourselves: Why are we doing this, again?
For her Spring and Fall 2019 collections, in particular, Taylor skipped traditional runway and presentation formats in favor of hosting intimate parties, where women in different industries gathered together while wearing pieces from the line. Last September, she returned to Spring Studios for a presentation — but, in the end, her team "walked away just not feeling fully satisfied, not feeling like we got to invite a customer into the experience of the story we're trying to tell.
And so, that's how Jane Krakowski, Gillian Jacobs, Sasheer Zamata, Zosia Mamet and Michelle Buteau ended up acting out a series of vignettes about fashion week while wearing Tanya Taylor's Fall 2020 collection. The designer cites the brand's prior work with comedians as a reason why this felt like a natural project to pursue. "They obviously have a sense of humor and are very intelligent," Taylor explains. "We've always been really inspired by their perspective on life."
"We want to be inclusive to everybody. We want these videos to highlight how anybody can be fashionable and anybody can be included in the industry, because that's how we feel," Taylor notes. "For me, [the videos] felt like a nice way to make people feel like it's not a mystery, and that there's something that they can participate in and laugh about."
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