The Philippines’ 1 powdered beverage brand Tang is giving new meaning to what a snack looks like with the launch of its new Fruit & Veg beverages and Gummies line. Know more:
The Philippines’ #1 powdered beverage brand Tang is giving new meaning to what a snack looks like with the launch of its new Fruit & Veg beverages and Gummies line. These new launches are in response to changing consumer needs due to the pandemic and the new normal. With these exciting snack offerings, Tang aims to further cement its leadership in the powdered beverage category and gain a foothold in the growing gummy snacks segment.
Tang Fruit & Veg is the first of its kind powdered beverage in the Philippines that offers the deliciousness of fruits PLUS the nutrients of vegetables. Families can enjoy the taste of Tang Orange PLUS Carrot, making it a high source of Vitamin C as well as Vitamin A. Having one glass of Tang Orange + Carrot gives kids the Vitamin C amount found in two small oranges and the Vitamin A amount found in a ½ cup of carrot.
“Tang is exploring our snacking approach. We’re focused on accelerating our core business while exploring opportunities in broader snacking categories,” shares Carlo Isla, Category Manager for Powdered Beverage, Gum and Candy of Mondelēz International in the Philippines. “Tang has been beloved by moms and kids for decades in the country. With the pandemic changing how we all live; Tang aims to stay ahead of the emerging trends among consumers.
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