Taco Bell is fighting to cancel a rival's trademark on the phrase 'Taco Tuesday,' saying nobody should have 'exclusive rights'
that it submitted legal petitions to challenge trademarks on the phrase. The chain says it isn't trying to take over the trademark itself: Rather, it's trying to achieve"common sense usage of a common term."
Taco Bell's main opponent in this fight is Taco John's, a smaller fast food chain with a few hundred stores concentrated in the Midwest — a fraction of the 15,600 restaurants that Taco Bell operates around the US. Taco John's controls a trademark for"Taco Tuesday" in 49 states, according toTaco John's website on Tuesday after it released its response to Taco Bell's petitions.
Taco John's said Tuesday that it would sell two crispy or soft-shell tacos for $2 as a promotion through the end of May. The brand called the deal"'unrelated news" to Taco Bell's petitions.
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Taco Bell files petition to end ‘Taco Tuesday’ trademark held by rival Taco John’s“Taco Tuesday” is more than a meme — it’s held as a federal trademark by the Taco John’s chain in 49 states.
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'Taco Tuesday' trademark tiff flares anew between fast food competitorsA tiff over Taco Tuesday is heating up, with Taco Bell asking U.S. regulators to force a Wyoming-based fast-food chain to abandon its longstanding claim to “Taco Tuesday” as a trademark. Taco Bell says in a filing with the U.S. Patent and Trade Office dated Tuesday that too many businesses use “Taco Tuesday” for Cheyenne-based Taco John's to claim exclusive rights to the phrase. Taco John's has tried vigorously to enforce its claim to “Taco Tuesday” over the years, sending warning letters far and wide to restaurants with Taco Tuesday promotions. Taco John's first response to Taco Bell? A new Taco Tuesday promotion.
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Taco Bell is fighting to cancel the 'Taco Tuesday' trademark | CNN BusinessTaco Bell wants to liberate the “Taco Tuesday” trademark from a smaller, rival chain.
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Taco Bell files legal petition over 'Taco Tuesday' phraseTaco Bell has launched a hostile taco-ver to liberate the phrase 'Taco Tuesday' from trademark restrictions, the Irvine-based fast-food chain announced Tuesday.
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Taco Bell files legal petition to free 'Taco Tuesday' trademark'Taco Tuesday' has been a trademark of Wyoming-based Taco John's since the 1980s.
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In latest ‘Taco Tuesday’ trademark flareup, Taco Bell aims to free the phrase for allDeclaring a mission to liberate “Taco Tuesday” for all, Taco Bell is asking U.S. regulators to force Wyoming-based Taco John’s to abandon its longstanding claim to the trademark.
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