Taco Bell is launching a taco-a-day subscription program nationwide Thursday. 🌮
chain reported U.S. same-store sales growth of 5%, falling short of Wall Street's high expectations. Taco Bell is typically the top performer in Yum's portfolio., but it relaunched breakfast in August. The subscription program will likely encourage more frequent visits from customers, who might choose to order additional items with their subscription taco.and saw measured success.
According to Taco Bell, 20% of customers who purchased the pass were new to the chain's rewards program. Another 20% of consumers renewed their pass for a second time. Burger King launched a coffee subscription program in 2019 for $5 a month to help promote its breakfast menu but discontinued it several months later. that offered unlimited coffee and tea for $8.99 a month, with three free months baked in. Less than a year later, the program had nearly half a million paying subscribers.
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