Taco Bell: Can't let the sandwiches have all the fun
In the midst of the fried chicken sandwich-ssance, the non-sandwich based fast-food chains may be feeling left out. Pity the Chipotle and the Pizza Hut, whose offerings are overshadowed by the chicken discourse. So in an attempt to get in on it, Taco Bell is introducing Crispy Tortilla Chicken, which is chicken marinaded in buttermilk and jalapeno and rolled in a tortilla chip coating before being fried.
Taco Bell is testing the chicken, which will be available both as strips and in a taco, in Houston, TX and Dayton, OH. This isn’t the first time Taco Bell has featured fried chicken on its menu , but the new addition will propel the chain into the now-booming fast food fried chicken sandwich market. Which raises the question: how long with the fried chicken trend last? It’s probably not going anywhere for a while, but nothing gold can stay.The D.C.
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