T-Shirts? Ice Cream? Retailers Try to Capitalize on Juneteenth Holiday

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T-Shirts? Ice Cream? Retailers Try to Capitalize on Juneteenth Holiday
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Retailers and marketers have been quick to commemorate Juneteenth with an avalanche of merchandise from ice cream to T-shirts to party favors.

in May of 2020 to no longer stay silent and vowed to take an active role in confronting and educating customers and employees on systemic racism. According to the preliminary results of a survey by Mercer of 200 employers, 33% are offering Juneteenth as a paid holiday to their staff. That's up from 9% last year in a survey of more than 400 companies conducted shortly before Juneteenth was declared a federal holiday.

“This is a serious and reflective moment — I am excited and grateful for the recognition," said Ramon Manning, chairman of the board at Emancipation Park Conservancy, a nonprofit organization aimed to restore the park, which was purchased in 1872 by a group of former enslaved people to commemorate the anniversary of their emancipation.

Juneteenth marks the day in 1865 when the Emancipation Proclamation was brought to enslaved people in Texas — more than two years after President Abraham Lincoln issued it. After Juneteenth became a federal holiday, more corporations got involved in promoting and celebrating it — though not all efforts have been well-received. Dartmouth history professor Matthew Delmont joins LX News to discuss celebrating the holiday respectfully.

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