T.J. Maxx's small presence on the web is giving Shein and Temu a big advantage
Certain brands can't be searched for directly by name on T.J. Maxx's online store.Searching for some brands — like Nike, Calvin Klein, or Gucci — will lead customers to a page that reads"Some Of Our Brands Can Be A Bit Shy" along with an explanation that certain designers aren't searchable by name and need to be found by scanning through categories or departments.
"We are confident that our relentless drive to bring consumers an exciting treasure-hunt shopping experience, both in stores and online, and an ever-changing mix of excellent brands at outstanding values will continue to be a winning strategy for us," TJX CEO Ernie Herrman told investors in a May 2018 earnings call.
"Strategically, nothing will change in terms of the total TJX," he told investors at the time."We will not look to e-commerce as our major leveraging point to get us through COVID and out the other side. It'll be complementary, as it always is."
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