The super producer tells Page Six, “If you know me you know I love roller skating. There is no other feeling quite like the energy of a skating rink.”
In 2021, the super-producer set up a creative agency, Good Intentions, in the Middle Eastern country, and the rink is one of its first projects.
The skate spot, which is part of a festival in the historic city of Al-‘Ula, is called Al-‘Ula On Wheels, and we’re told it’ll be themed around early hip hop culture. It’s open until October 22. There will be concerts and DJ performances picked by Swizz over the weekends.. There is no other feeling quite like the energy of a skating rink. Bringing the first immersive roller skating experience to Al-‘Ula is an incredible honor,” he told Page Six.
“To merge … roller skating and local culture… at this ancient, and almost mythical location is really special,” he added.“Al-‘Ula on Wheels is the ultimate expression of feel-good nostalgia,” he said, “To bring the world’s freshest music and all-star talent to an open-air skate rink in the ancient city is a dream come true.”Back in August Swizz, 44, rented out to celebrate his wife Alicia Keys’ sold-out concert.
He also made headlines in 2020 when he became the first American to win a Saudi Arabian camel race according to
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